Posts made in March, 2012

The Decline of TV Advertising

Posted by on Mar 17, 2012 in Advertising, Blog | 0 comments

The Decline of TV Advertising

Traditional television advertising is under assault from a number of directions. First; it faces the challenge of reaching viewers that can elect to bypass or ignore it with evermore popular digital video recording (DVR) devices and online streaming video. Second; television advertising is losing spend to other, advancing forms of mass marketing such as social media and online advertising. Finally; it faces the challenge of reaching viewers and buyers that are inured against the message of ads and are jaded by marketing attempts. With the rise of DVR technology and digital streaming content,...

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Focus Groups: Do They Work?

Posted by on Mar 17, 2012 in Blog | 0 comments

Focus Groups: Do They Work?

Focus groups were created after World War II by Robert Merton and have been a great boon to both advertising and product development efforts ever since. By democratizing the advertising, creation and packaging of a product (or politician), focus groups have allowed a synergetic dynamic between marketer, producer and consumer. Advertising campaigns have been refined before going through the mess and expense of mass media distribution, product short-comings have been addressed and remediated without the necessity for recalls and additional generations of improvements. It has come to the point...

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A Brief Overview of Google’s Adsense

Posted by on Mar 17, 2012 in Advertising, Blog | 0 comments

A Brief Overview of Google’s Adsense

You seen Google Ads on the right hand side of your Google search results, these are one of the tools used by Google to generate revenue and they bring in a significant amount of it for the Big G. 97% of Google’s revenue comes from advertising  ($28 billion in 2010) and Adwords is the largest single slice of that pie. So how does it work? More importantly, how can it help your business? Simply put, Adwords is an online direct marketing tool that is integrated with Google searches. Whenever someone searches for a particular word or phrase Google matches up searches that contain words and...

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