Posts made in June, 2012

Write Brained: Challenging Writing Conventions.

Posted by on Jun 29, 2012 in Blog, Copywriting, Write Brained | 0 comments

Write Brained: Challenging Writing Conventions.

Throughout your education, you’ve been taught certain “truths” about writing. Many of those truths are extraordinarily useful and absolutely necessary. Take, for instance, punctuation and spelling. If I was writing this article with either of the aforementioned lacking, you probably wouldn’t continue reading for much longer. Proper grammar reflects intelligence; you use it correctly, you will be perceived better than those who do not know the difference between then and than. However, there are a few conventions we’re taught to obey that simply do not matter when they are...

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Getting Started with PR.

Posted by on Jun 29, 2012 in Blog, PR | 0 comments

Getting Started with PR.

Starting a public relations effort for your business may seem like an extremely complex and mysterious project, but while it does take a combination of timing, skill, and a good amount of luck (at least at first), a basic PR effort can be kicked off with a simple, three-step process. Find your angle: Before you can do anything else, you need to figure why you are different from all the other businesses that do what you do. Do you approach your service in a different way? Is your product the first of its kind? Did you discover the cure for cancer by accident while trying to make a better mouse...

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Genius or Insanity: Using YouTube to Boost your SEO

Posted by on Jun 28, 2012 in Blog, Genius or Insanity?, SEO, Social Media, YouTube | 2 comments

Genius or Insanity: Using YouTube to Boost your SEO

While virtually every marketer understands the value of using video in their “new marketing” mix, few stop to truly weigh the differences between free video hosting sites like YouTube and paid hosting sites like Vimeo and Wistia. Before we dive into my opinion, let’s take a quick look at how the two types of services stack up. YouTube: In addition to being the second largest search engine in the world AND being owned by Google, YouTube is an extremely popular choice for video hosting for one simple reason: it’s free! As with anything, if it sounds too good to be true, it probably...

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How to Build a Landing Page

Posted by on Jun 27, 2012 in Blog, Capture, Marketing Systems | 0 comments

How to Build a Landing Page

The  landing page is a vital  component of just about every online marketing plan. You must be very careful and deliberate when you design one for yourself. It’s important to remember a landing page, first and foremost, is a converting and segmenting tool that allows you to sort your leads and  make the most effective use of what your site and marketing have produced. When used correctly, a landing page can help suss out the weak, uninterested prospects from those are actually interested and potentially ready to buy. You don’t have to waste time following up on looky-lous or...

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An Apple a Week: Staying Slim

Posted by on Jun 26, 2012 in An Apple a Week, Blog | 0 comments

An Apple a Week: Staying Slim

A lot of new entrepreneurs find that being so focused on their budding business makes them slack off on their exercise programs or eat cheap fast food due to its convenience. Coupled with the stresses, pressures, and sleep deprivation of most start-ups, this leads to weight gain in a lot of small business owners. This is very dangerous since it impacts their confidence, energy levels, and health. Being overweight has tremendous long term health concerns. So what can be done about it? A number of things. The most important one is being aware of this dangerous possibility. Be mindful of the...

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