Posts made in July, 2012

Write Brained: A Rant on Writing, Craft, and Education.

Posted by on Jul 27, 2012 in Blog, Copywriting, Write Brained | 0 comments

Write Brained: A Rant on Writing, Craft, and Education.

Writing is more than a job. It’s a craft. It’s a skill. It’s an asset we must hone and sharpen to bring out its best qualities. Writing is more than just a career. It’s a lifestyle. It’s a hobby. It’s something we must love so much we want to excel. We want to be the best. Writing well takes determination and dedication. It takes years and years of practice. It takes a particular eye, something writers understand and non-writers don’t. A truly talented writer may even be born with this innate understanding of the craft. We just get it in ways other people don’t–in ways...

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Genius or Insanity? Social Media for B2B Businesses.

Posted by on Jul 26, 2012 in Blog, Genius or Insanity?, Social Media | 0 comments

Genius or Insanity? Social Media for B2B Businesses.

While B2C businesses have (for the most part, at least) started to use social media in their marketing mix, B2B businesses still seem to be bucking the trend despite evidence indicating it may be just as effective for them as it is for B2C businesses. This begs the question, is putting effort into Business-to- Business social media genius or insanity? Verdict: B2B social media is Genius! Beyond the fact that Linkedin is designed as a social media network specifically for use in a B2B environments, and its features like questions, discussion groups, and company pages allow you to...

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Quick Start Guide: Facebook Fanpages

Posted by on Jul 26, 2012 in Blog, Facebook, Social Media | 0 comments

Quick Start Guide: Facebook Fanpages

With the wide variety of options and categories available on Facebook, even selecting the right kind of Facebook account can be intimidating for business owners. Here at GGM, we often get asked how businesses can make sure they are doing it correctly, so we though we would give you a couple tips and tricks that have come in handy for us. A Fanpage is NOT a profile The first step to getting your Facebook footing is selecting the right type of page. Small businesses often set up Facebook user profiles in place of Fanpages. Not only is this incorrect, but it can be pretty annoying for...

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An Apple a Week: And Now, For Your Moment of Zen…

Posted by on Jul 24, 2012 in An Apple a Week, Blog | 0 comments

An Apple a Week:  And Now, For Your Moment of Zen…

Kudos to you if you recognize where I “appropriated” that phrase from. It always makes me laugh when they do that bit, but I realized that we really do need to pause and have a moment to think about things. Keeping with the theme, Buddhists have a philosophy that dictates they should strive to live in the moment. Taking a step back and pausing forces your mind to break from its constant chatter and routine. This can put things in perspective and give you a greater appreciation for things you might have that you might not consider on a daily basis. I’m not trying to preach...

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A Day in Your Shoes: To be Liked or not to be Liked.

Posted by on Jul 23, 2012 in A Day in Your Shoes, Blog | 0 comments

A Day in Your Shoes: To be Liked or not to be Liked.

I hired my first employee when I was twenty-four; that employee was fifty-three. Quite an age discrepancy. In many ways, it was awkward for both parties. However, this was no where near as awkward as my desire to be well liked and how that conflicted with me doing what was best for my business. At first, the two never seemed that far apart. It started when my employee didn’t want to use the script I had written. He was a good sales person, I told myself. He would do fine. But I had my doubts. I knew my script worked, but he was so persistent. Instead of holding to my guns, I ended up giving...

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