Posts made in August, 2012

Write Brained: Creative Corner – Parallel Form.

Posted by on Aug 31, 2012 in Blog, Copywriting, Write Brained | 0 comments

Write Brained: Creative Corner – Parallel Form.

Hello Write Brainers! If you’re familiar with my background (and you should be if you’ve read my profile page or kept up with my Write Brained series), you know I didn’t get my writing passion through sales and marketing copy. I’m a creative writer. I went to school for creative writing and, in the long run, that’s what I love to do. Creative writing fits quite nicely in with copywriting, though, so it’s not like I’m completely out of my element here. In fact, quite the contrary. Many of the techniques I’ve developed through creative writing only improves my copy. That’s...

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7 Low or No Cost Things You Can Do To Get Leads

Posted by on Aug 31, 2012 in Blog, Traditional Marketing | 0 comments

7 Low or No Cost Things You Can Do To Get Leads

1. Ask for referrals more often, and ask for more referrals. You should be soliciting referrals at every point of the transaction, even when you are given a referral. Always ask if there is anyone else they know you can help. People who are thrilled with products and services love to give referrals, but it is not a priority for them like it is for you. Help them remember, and be sure to thank them and take great care of their friends and family. 2. Mine your existing client list for repeat business. It’s cheaper and easier to make a second sale to a previous customer than to acquire a new...

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GOI: Using LinkedIn to Build your Business

Posted by on Aug 30, 2012 in Blog, Genius or Insanity?, Linkedin, Social Media | 0 comments

GOI: Using LinkedIn to Build your Business

Business owners are beginning to understand the value of building their personal brand on social media sites. However, while the majority are focusing on popular sites like Facebook and Twitter, quite a few forget about LinkedIn and dismiss it as a tool for people looking for jobs. So the question remains, is actively using LinkedIn to build your business genius or insanity? Verdict: Genius! In my opinion, those of you who think LinkedIn is ONLY an “online resume” or just a fancier version of Monster have never actually explored the site, and if you have, you missed the big picture!...

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An Apple a Week: Business is a Mind Set; Success is a State of Mind – 2

Posted by on Aug 28, 2012 in An Apple a Week, Blog | 0 comments

An Apple a Week: Business is a Mind Set; Success is a State of Mind – 2

All right, you’ve identified your destination and figured out what the fare is to get there. What now? Well, now it’s time for the hardest part. Do it. Don’t stall. Don’t procrastinate. Don’t doubt. Don’t fear. And, above all else, don’t let inaction paralyze you. Like the proverbial shark, keep moving. Everyday you wake up, look in the mirror and remind yourself where you are aimed, why you are aimed there, and what you need to do that day to make it a reality (expect those glorious days you rest and recover – which are very important as long as they don’t slow you down....

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3 Places you Should Never Cut Corners in your Marketing

Posted by on Aug 28, 2012 in Blog, Traditional Marketing | 0 comments

3 Places you Should Never Cut Corners in your Marketing

Ad Copy A small percentage change in the effectiveness of ad copy can mean big differences in a business’s bottom line. This means that small improvements in copy can make for fantastic improvements in profits, and small drops offs can be very financially detrimental. This is a place to spend money when funds are tight because it’s what will get business in the door. Saving money here is being penny smart but dollar dumb. Media The quality of the media in which you advertise is very important. More important, however, is the relevancy of where you are advertising. Don’t simply look for...

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