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Write Brained: 4 Exercises to Keep Your Copy Toned and Sexy

Posted by on Sep 7, 2012 in Blog, Copywriting, Write Brained | 1 comment

Write Brained: 4 Exercises to Keep Your Copy Toned and Sexy

It doesn’t matter how awesome we are. Every copywriter should exercise their writing to make sure they’re on top of the game. Sometimes, though, working only on client work can be a drag. If you’re unmotivated or if you just need a godamned break from the big project you’ve spent the last three weeks of your life obsessing over, there are tons of copywriting exercises you can do to distract yourself but keep your writing muscles active and ready to go. Exercises like this are great for two big reasons. One, you don’t need to feel...

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Finding Customers Who Want Your Product

Posted by on Sep 7, 2012 in Audience Profiling, Blog | 0 comments

Finding Customers Who Want Your Product

You have an awesome product. Let’s call this product the Gizmitizer. The Gizmitizer is the end-all-be-all of awesomeness. You’ve spent years developing it. It’s finally perfect. Now, you’ve developed a business around your Gizmitizer and you want to start selling your genius for a profit. How the hell do you know who to sell to? There are two ways to go about finding an audience: figure out who is most likely already interested in what you have to offer, or pick an audience you want to target and make your product something they need...

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Genius or Insanity: Testing, 1, 2, 3!

Posted by on Sep 6, 2012 in Capture, Genius or Insanity? | 0 comments

Genius or Insanity: Testing, 1, 2, 3!

I get that every business owner is proud of their website. Afterall, it is the epicenter of your web presence, and you probably spent a decent chunk of change to develop it. However, no matter how perfect we think something is, we can almost always find a flaw. In the case of your website, there are a wide variety of variables that can influence how well it PERFORMS, which is, after all, the point of having a website in the first place. So, is testing and retesting all the parts of your website genius or is it time (and money) wasting...

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Internet Marketer’s Off-site Strategies – Part I

Posted by on Sep 5, 2012 in Blog, Traditional Marketing | 0 comments

Internet Marketer’s Off-site Strategies – Part I

Internet Marketer’s Off-site Strategies Part I It might surprise our readers to see what appears to be an internet marketing company touting the benefits of offline strategies for businesses, but please keep in mind that Greener Grass, while obviously focused on internet marketing, is about helping our clients succeed and finding the most effective methods to achieve that success. With the recent massive surge in online marketing, there has been a correspondingly dramatic decrease in direct mail marketing. Haven’t you noticed much less...

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Apple a Week: Need a Break? Weekend Getaway!

Posted by on Sep 4, 2012 in An Apple a Week | 0 comments

Apple a Week: Need a Break? Weekend Getaway!

Do you find it sometimes difficult to disconnect from work when at home? The computer in the next room beckons you to check bank accounts or email someone about an upcoming project. Perhaps the bill pile next to the incoming mail is on your mind even though you know there’s enough money coming in to cover everything. Can you just not stop tweaking the proposal? Is your spouse, partner, or dog making you feel guilty for the lack of your attention? Well, a weekend getaway might be in order then. It gives you time to disconnect from work and...

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Write Brained: Creative Corner – Parallel Form.

Posted by on Aug 31, 2012 in Blog, Copywriting, Write Brained | 0 comments

Write Brained: Creative Corner – Parallel Form.

Hello Write Brainers! If you’re familiar with my background (and you should be if you’ve read my profile page or kept up with my Write Brained series), you know I didn’t get my writing passion through sales and marketing copy. I’m a creative writer. I went to school for creative writing and, in the long run, that’s what I love to do. Creative writing fits quite nicely in with copywriting, though, so it’s not like I’m completely out of my element here. In fact, quite the contrary. Many of the techniques I’ve developed through...

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7 Low or No Cost Things You Can Do To Get Leads

Posted by on Aug 31, 2012 in Blog, Traditional Marketing | 0 comments

7 Low or No Cost Things You Can Do To Get Leads

1. Ask for referrals more often, and ask for more referrals. You should be soliciting referrals at every point of the transaction, even when you are given a referral. Always ask if there is anyone else they know you can help. People who are thrilled with products and services love to give referrals, but it is not a priority for them like it is for you. Help them remember, and be sure to thank them and take great care of their friends and family. 2. Mine your existing client list for repeat business. It’s cheaper and easier to make a second...

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GOI: Using LinkedIn to Build your Business

Posted by on Aug 30, 2012 in Blog, Genius or Insanity?, Linkedin, Social Media | 0 comments

GOI: Using LinkedIn to Build your Business

Business owners are beginning to understand the value of building their personal brand on social media sites. However, while the majority are focusing on popular sites like Facebook and Twitter, quite a few forget about LinkedIn and dismiss it as a tool for people looking for jobs. So the question remains, is actively using LinkedIn to build your business genius or insanity? Verdict: Genius! In my opinion, those of you who think LinkedIn is ONLY an “online resume” or just a fancier version of Monster have never actually explored the site,...

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An Apple a Week: Business is a Mind Set; Success is a State of Mind – 2

Posted by on Aug 28, 2012 in An Apple a Week, Blog | 0 comments

An Apple a Week: Business is a Mind Set; Success is a State of Mind – 2

All right, you’ve identified your destination and figured out what the fare is to get there. What now? Well, now it’s time for the hardest part. Do it. Don’t stall. Don’t procrastinate. Don’t doubt. Don’t fear. And, above all else, don’t let inaction paralyze you. Like the proverbial shark, keep moving. Everyday you wake up, look in the mirror and remind yourself where you are aimed, why you are aimed there, and what you need to do that day to make it a reality (expect those glorious days you rest and recover – which are very...

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3 Places you Should Never Cut Corners in your Marketing

Posted by on Aug 28, 2012 in Blog, Traditional Marketing | 0 comments

3 Places you Should Never Cut Corners in your Marketing

Ad Copy A small percentage change in the effectiveness of ad copy can mean big differences in a business’s bottom line. This means that small improvements in copy can make for fantastic improvements in profits, and small drops offs can be very financially detrimental. This is a place to spend money when funds are tight because it’s what will get business in the door. Saving money here is being penny smart but dollar dumb. Media The quality of the media in which you advertise is very important. More important, however, is the relevancy of...

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