Advertising

What the Hell is Adwords?

Posted by on Jun 4, 2012 in A Day in Your Shoes, Advertising, Blog | 1 comment

What the Hell is Adwords?

I remember the first time I ever heard about Google Adwords. Over the course of six months, I had been watching the response rate of my print ads dwindle from 27 leads a week down to less than 10. I was freaking out and had to find something to replace the main source of my leads. I called my webmaster to see what I should do. He said a bunch of people are using Adwords and that he could set me up a campaign in a day or so. In about a week I was seeing more leads coming from my Adwords account and I was paying half what I did on print ads. I pulled my entire print budget and put it all...

Read More

The Decline of TV Advertising

Posted by on Mar 17, 2012 in Advertising, Blog | 0 comments

The Decline of TV Advertising

Traditional television advertising is under assault from a number of directions. First; it faces the challenge of reaching viewers that can elect to bypass or ignore it with evermore popular digital video recording (DVR) devices and online streaming video. Second; television advertising is losing spend to other, advancing forms of mass marketing such as social media and online advertising. Finally; it faces the challenge of reaching viewers and buyers that are inured against the message of ads and are jaded by marketing attempts. With the rise of DVR technology and digital streaming content,...

Read More

A Brief Overview of Google’s Adsense

Posted by on Mar 17, 2012 in Advertising, Blog | 0 comments

A Brief Overview of Google’s Adsense

You seen Google Ads on the right hand side of your Google search results, these are one of the tools used by Google to generate revenue and they bring in a significant amount of it for the Big G. 97% of Google’s revenue comes from advertising  ($28 billion in 2010) and Adwords is the largest single slice of that pie. So how does it work? More importantly, how can it help your business? Simply put, Adwords is an online direct marketing tool that is integrated with Google searches. Whenever someone searches for a particular word or phrase Google matches up searches that contain words and...

Read More