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Hitting your target with H.I.I.T.

Posted by on Sep 18, 2012 in An Apple a Week, Blog | 0 comments

Hitting your target with H.I.I.T.

Are you trying to lose weight? Are you trying to improve your physical fitness? Are you tired of the same old same old at the gym? Do you feel a need to “kick it up a notch?” Does saving time appeal to you? If any of these are true then you might to consider trying High Intensity Interval Training. The concept is to kick up the demands on your body by a performing at the peak of your capacity for short bursts, doing a short working recovery and then ramping up your efforts again to elevate your heart rate to approximately 90% of your maximum heart rate (a good rule of thumb to determine...

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Write Brained: To Freelance or Not To Freelance?

Posted by on Sep 14, 2012 in Blog, Copywriting, Write Brained | 0 comments

Write Brained: To Freelance or Not To Freelance?

Copywriters have a lot of career options, despite what it may seem like. The two obvious choices are freelancing and not freelancing. Most copywriters are skilled enough to do either, but there are certain questions that come into play when deciding which path you’ll take. After all, as with all other life choices (except for whether or not to take that awesome Europe vacation), there is no right or wrong answer. It’s more a question of preference and priority. So, here are a few things to consider when deciding between freelancing or being company-tied. Freelancing Advantage: Work on...

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An Apple a Week: Quick Food Tips and Recommendations

Posted by on Sep 11, 2012 in An Apple a Week, Blog | 0 comments

An Apple a Week: Quick Food Tips and Recommendations

This week’s article is going to be short, sweet, and to the point. In between my day job, my wife, my rental properties, my housework, my schooling, and my work here with Greener Grass, I don’t have much “free time,” and I realize every minute saved goes a long way to making my life easier. I’m sure you also have a desire to make things easier on yourself. To that end, I want to share with you my tips and recommendations when it comes to eating well in a hurry: 1. CocoChia Bars – these are actually tasty and healthy! A little pricey and only available from one or two places,...

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Making Sales and Marketing Work As a Team

Posted by on Sep 10, 2012 in Blog, Traditional Marketing | 0 comments

Making Sales and Marketing Work As a Team

Consistency is the key to making sure these two sides of your business work together, like parts of a smooth machine. It is important to realize this and to instill in your staff that marketing does stop once a lead is captured and the sales side of the house steps into a transaction. If you can keep the same theme, message, and tone throughout the sales process, you ensure that you are creating a more professional, memorable, and positive experience. It is the creation of this buying experience that is the ultimate goal behind making a sale, and it is a gospel that must be preached...

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Write Brained: 4 Exercises to Keep Your Copy Toned and Sexy

Posted by on Sep 7, 2012 in Blog, Copywriting, Write Brained | 1 comment

Write Brained: 4 Exercises to Keep Your Copy Toned and Sexy

It doesn’t matter how awesome we are. Every copywriter should exercise their writing to make sure they’re on top of the game. Sometimes, though, working only on client work can be a drag. If you’re unmotivated or if you just need a godamned break from the big project you’ve spent the last three weeks of your life obsessing over, there are tons of copywriting exercises you can do to distract yourself but keep your writing muscles active and ready to go. Exercises like this are great for two big reasons. One, you don’t need to feel like you’re slacking off and avoiding your...

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Finding Customers Who Want Your Product

Posted by on Sep 7, 2012 in Audience Profiling, Blog | 0 comments

Finding Customers Who Want Your Product

You have an awesome product. Let’s call this product the Gizmitizer. The Gizmitizer is the end-all-be-all of awesomeness. You’ve spent years developing it. It’s finally perfect. Now, you’ve developed a business around your Gizmitizer and you want to start selling your genius for a profit. How the hell do you know who to sell to? There are two ways to go about finding an audience: figure out who is most likely already interested in what you have to offer, or pick an audience you want to target and make your product something they need to have. It’s up to you which method works best...

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