Copywriting

Write Brained: To Freelance or Not To Freelance?

Posted by on Sep 14, 2012 in Blog, Copywriting, Write Brained | 0 comments

Write Brained: To Freelance or Not To Freelance?

Copywriters have a lot of career options, despite what it may seem like. The two obvious choices are freelancing and not freelancing. Most copywriters are skilled enough to do either, but there are certain questions that come into play when deciding which path you’ll take. After all, as with all other life choices (except for whether or not to take that awesome Europe vacation), there is no right or wrong answer. It’s more a question of preference and priority. So, here are a few things to consider when deciding between freelancing or being company-tied. Freelancing Advantage: Work on...

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Write Brained: 4 Exercises to Keep Your Copy Toned and Sexy

Posted by on Sep 7, 2012 in Blog, Copywriting, Write Brained | 1 comment

Write Brained: 4 Exercises to Keep Your Copy Toned and Sexy

It doesn’t matter how awesome we are. Every copywriter should exercise their writing to make sure they’re on top of the game. Sometimes, though, working only on client work can be a drag. If you’re unmotivated or if you just need a godamned break from the big project you’ve spent the last three weeks of your life obsessing over, there are tons of copywriting exercises you can do to distract yourself but keep your writing muscles active and ready to go. Exercises like this are great for two big reasons. One, you don’t need to feel like you’re slacking off and avoiding your...

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Write Brained: Creative Corner – Parallel Form.

Posted by on Aug 31, 2012 in Blog, Copywriting, Write Brained | 0 comments

Write Brained: Creative Corner – Parallel Form.

Hello Write Brainers! If you’re familiar with my background (and you should be if you’ve read my profile page or kept up with my Write Brained series), you know I didn’t get my writing passion through sales and marketing copy. I’m a creative writer. I went to school for creative writing and, in the long run, that’s what I love to do. Creative writing fits quite nicely in with copywriting, though, so it’s not like I’m completely out of my element here. In fact, quite the contrary. Many of the techniques I’ve developed through creative writing only improves my copy. That’s...

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Write Brained: Quick Tips to Save Space.

Posted by on Aug 24, 2012 in Blog, Copywriting, Write Brained | 0 comments

Write Brained: Quick Tips to Save Space.

Sometimes word count really isn’t a problem. Usually, though, it is. Usually the copy you’re writing for your client is something that needs to be fit onto a magazine page, billboard, broadside, or website. Usually, this means you have some size restraints. Though many of us prefer to write these long, lengthy pieces (guilty as charged), we have to figure out a way to cut our writing down to adhere to these constraints. But we’re not totally out of luck. Journalism, similar to copywriting, has to fit into very specific size constraints to fit optimally on the printed page. One thing I...

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Write Brained: Become a Copywriter.

Posted by on Aug 17, 2012 in Blog, Copywriting, Write Brained | 0 comments

Write Brained: Become a Copywriter.

The time has come. You’ve been following my series for a while now (and if you haven’t, shame on you!), so you’ve had the pleasure of reading some of my fine writing about, well, writing! But I realized something the other day. I’m giving you some writing techniques and insights, sharing some of my own opinions and rants, and explaining some things you may not have considered, but I haven’t actually sat down and explained the one thing I probably should have right from the beginning. How to actually be a copywriter. I didn’t start out as a copywriter. I wish I could tell you I...

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Write Brained: To Profile or not to Profile.

Posted by on Aug 10, 2012 in Audience Profiling, Blog, Copywriting, Write Brained | 0 comments

Write Brained: To Profile or not to Profile.

I know what you’re thinking. “Mary, how in the world does personality profiling fit into copywriting? I mean, I can understand audience profiling, but personality? You’ve GOT to be kidding me.” Nope. No joking here. Personality profiling is one of the single best things you can do to build your audience profile. Edgar has covered some of the finer points of personality profiling in the past, but as GGM’s chief personality profiler, I figured I should give some more insight and squash a few misconceptions. First, let’s define “personality profile.” It’s more than just the...

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