Email

3 Deadly Mistakes Made in Email Marketing Campaigns

Posted by on Jun 11, 2012 in Blog, Email | 0 comments

3 Deadly Mistakes Made in Email Marketing Campaigns

1. Lying Do not mislead your readers and potential customers with headlines that do not match the content of your marketing emails. Your credibility is very important, especially when it comes to the virtual world where your audience does not have any other way of judging you. Getting a reader interested enough to clock through a headline is challenging enough without having to fight an uphill battle because they feel deceived by the disconnect between your title and your content. Make sure your message is consistent through your piece and you overdeliver on your promises. 2. Being too...

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The Power of Email!

Posted by on May 31, 2012 in Blog, Email | 0 comments

The Power of Email!

Email may be one of the earliest uses of the internet but that doesn’t mean that it has lost its relevance. Instead, with the massive popularity of smartphones and tablets, email is more important than ever in people’s connected lives. With these devices, people are able to consume more messages in less time. People used to check their email periodically, only when they went to their desktop or pulled out their laptop, but now people carry their email in their pocket or purse all day long. It is instantaneous and it is omnipresent. Technology has also advanced the options available for...

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4 Quick Tips to Better Marketing Emails

Posted by on May 19, 2012 in Blog, Email | 0 comments

4 Quick Tips to Better Marketing Emails

1. Create Awesome Headlines: The single most important part of a marketing email is the headline. The headline needs to be brief, catchy, and clear, and it needs to reach out and grab a consumer’s attention and interest. The rest of the content doesn’t mean anything if the headline does not get a potential consumer to open the email. It doesn’t matter how well the message is written or how incredible the product is, the customer isn’t going to care if there is a bland or boring headline touting it. 2. Write Excellent Content: An effective marketing email has to have...

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