Genius or Insanity?

Genius or Insanity: Testing, 1, 2, 3!

Posted by on Sep 6, 2012 in Capture, Genius or Insanity? | 0 comments

Genius or Insanity: Testing, 1, 2, 3!

I get that every business owner is proud of their website. Afterall, it is the epicenter of your web presence, and you probably spent a decent chunk of change to develop it. However, no matter how perfect we think something is, we can almost always find a flaw. In the case of your website, there are a wide variety of variables that can influence how well it PERFORMS, which is, after all, the point of having a website in the first place. So, is testing and retesting all the parts of your website genius or is it time (and money) wasting insanity? Verdict: Testing the heck out of your website...

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GOI: Using LinkedIn to Build your Business

Posted by on Aug 30, 2012 in Blog, Genius or Insanity?, Linkedin, Social Media | 0 comments

GOI: Using LinkedIn to Build your Business

Business owners are beginning to understand the value of building their personal brand on social media sites. However, while the majority are focusing on popular sites like Facebook and Twitter, quite a few forget about LinkedIn and dismiss it as a tool for people looking for jobs. So the question remains, is actively using LinkedIn to build your business genius or insanity? Verdict: Genius! In my opinion, those of you who think LinkedIn is ONLY an “online resume” or just a fancier version of Monster have never actually explored the site, and if you have, you missed the big picture!...

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Genius or Insanity: Jumping on the Bandwagon

Posted by on Aug 16, 2012 in Blog, Genius or Insanity? | 0 comments

Genius or Insanity: Jumping on the Bandwagon

It seems like every week (or at least every month) there is a new social media network or social monitoring tool that promises to make you more efficient, engage better with your audience, leap all of your marketing hurdles in a single bound, and I’m pretty sure I saw one recently that promised me X-ray vision. This rapid expansion of social media raises the question, does it make sense for you to spend the time, money (newsflash, for those of you who don’t know, social ISN’T free), and mental effort to investigate these tools with other early adopters, or should you adopt a...

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Genius or Insanity: Social Media Content Plans

Posted by on Aug 2, 2012 in Blog, Genius or Insanity?, Social Media | 0 comments

Genius or Insanity: Social Media Content Plans

Okay, so on previous iterations of GOI we’ve talked about whether or not scheduling social media is a good idea, but what about planning out content ideas for social media in advance (much the same way you would write a content plan for a website or a blog)? Verdict: Social Media Content Plans Are Genius Yes, social media is about interaction and the spontaneity of the conversation, but it is extremely helpful to have a framework or guide to help tie all of your social media actions back into your overarching marketing goals. I’m not saying you should be planning out all of your social...

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Genius or Insanity? Social Media for B2B Businesses.

Posted by on Jul 26, 2012 in Blog, Genius or Insanity?, Social Media | 0 comments

Genius or Insanity? Social Media for B2B Businesses.

While B2C businesses have (for the most part, at least) started to use social media in their marketing mix, B2B businesses still seem to be bucking the trend despite evidence indicating it may be just as effective for them as it is for B2C businesses. This begs the question, is putting effort into Business-to- Business social media genius or insanity? Verdict: B2B social media is Genius! Beyond the fact that Linkedin is designed as a social media network specifically for use in a B2B environments, and its features like questions, discussion groups, and company pages allow you to...

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Genius or Insanity: Setting up Custom Goals for your Website

Posted by on Jul 19, 2012 in Blog, Genius or Insanity? | 0 comments

Genius or Insanity: Setting up Custom Goals for your Website

We all know goals related to the web, be it your own website or how it interacts with social media, are driving the majority of companies’ marketing goals these days. But should companies, especially small businesses who may not have the expertise, spend the time (or money to hire someone) to set up custom goals in their onsite analytics instead of relying on the facts and figures (like hits, time on page, visitors, etc) that are already tracked by most analytics programs? Verdict: Custom Goals are Genius. Before I jump into my thoughts, let me say if you are tracking hits,...

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