Marketing Systems

Finding Customers Who Want Your Product

Posted by on Sep 7, 2012 in Audience Profiling, Blog | 0 comments

Finding Customers Who Want Your Product

You have an awesome product. Let’s call this product the Gizmitizer. The Gizmitizer is the end-all-be-all of awesomeness. You’ve spent years developing it. It’s finally perfect. Now, you’ve developed a business around your Gizmitizer and you want to start selling your genius for a profit. How the hell do you know who to sell to? There are two ways to go about finding an audience: figure out who is most likely already interested in what you have to offer, or pick an audience you want to target and make your product something they need to have. It’s up to you which method works best...

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Genius or Insanity: Testing, 1, 2, 3!

Posted by on Sep 6, 2012 in Capture, Genius or Insanity? | 0 comments

Genius or Insanity: Testing, 1, 2, 3!

I get that every business owner is proud of their website. Afterall, it is the epicenter of your web presence, and you probably spent a decent chunk of change to develop it. However, no matter how perfect we think something is, we can almost always find a flaw. In the case of your website, there are a wide variety of variables that can influence how well it PERFORMS, which is, after all, the point of having a website in the first place. So, is testing and retesting all the parts of your website genius or is it time (and money) wasting insanity? Verdict: Testing the heck out of your website...

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Write Brained: To Profile or not to Profile.

Posted by on Aug 10, 2012 in Audience Profiling, Blog, Copywriting, Write Brained | 0 comments

Write Brained: To Profile or not to Profile.

I know what you’re thinking. “Mary, how in the world does personality profiling fit into copywriting? I mean, I can understand audience profiling, but personality? You’ve GOT to be kidding me.” Nope. No joking here. Personality profiling is one of the single best things you can do to build your audience profile. Edgar has covered some of the finer points of personality profiling in the past, but as GGM’s chief personality profiler, I figured I should give some more insight and squash a few misconceptions. First, let’s define “personality profile.” It’s more than just the...

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Fewer Leads, More Sales! Building Quality Leads on the Internet

Posted by on Jul 23, 2012 in Blog, Capture, Marketing Systems | 0 comments

Fewer Leads, More Sales! Building Quality Leads on the Internet

Traditionally, the goal of advertising and marketing operated on the theory that the bigger the pipeline of leads coming in, the better. When internet marketing started, companies sought to continue operating on this theory and expected their numbers to explode since the internet allowed them to touch so many more people in a short amount of time. This is where pop-up ads and banners came from. It was an effort to get everyone who saw them to click through. This approach works, but it is relatively expensive. Not only do you have to saturate space with your message, but you also have to work...

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Where is your Audience Hiding?

Posted by on Jul 16, 2012 in Blog, Marketing Systems | 0 comments

Where is your Audience Hiding?

Misinterpreting where you should spend your advertising budget is a major mistake many companies make that costs them hundreds of thousands of dollars a year. What good does your ad do if the people you want to respond to it never see the damned thing in the first place? It’s easy for people to fall into the latest trap in advertising: the Internet. Though the Internet is a wonderful place, and though social media, blogging, and websites have revolutionized the way advertising is done, it’s too easy for people to stop thinking and just thrust all their money into advertising on the web....

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Get The Info, Get The Sale.

Posted by on Jul 12, 2012 in Blog, Capture, Marketing Systems | 0 comments

Get The Info, Get The Sale.

A long time ago I was a car salesman. Not a used car salesman, mind you. It was a college summer job (the sales manager wanted me to drop out of school so that I could sell full-time but that wasn’t going to happen). It paid fairly well for a college student. I had some natural talent for sales, connecting easily with people, but I was green and two challenges kept me from raking in money like I thought I would when I signed up: One, didn’t ask for the sale. This is so important I will cover it in depth in another article. For now, let’s just say that no one is going to give...

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