Audience Profiling

Finding Customers Who Want Your Product

Posted by on Sep 7, 2012 in Audience Profiling, Blog | 0 comments

Finding Customers Who Want Your Product

You have an awesome product. Let’s call this product the Gizmitizer. The Gizmitizer is the end-all-be-all of awesomeness. You’ve spent years developing it. It’s finally perfect. Now, you’ve developed a business around your Gizmitizer and you want to start selling your genius for a profit. How the hell do you know who to sell to? There are two ways to go about finding an audience: figure out who is most likely already interested in what you have to offer, or pick an audience you want to target and make your product something they need to have. It’s up to you which method works best...

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Write Brained: To Profile or not to Profile.

Posted by on Aug 10, 2012 in Audience Profiling, Blog, Copywriting, Write Brained | 0 comments

Write Brained: To Profile or not to Profile.

I know what you’re thinking. “Mary, how in the world does personality profiling fit into copywriting? I mean, I can understand audience profiling, but personality? You’ve GOT to be kidding me.” Nope. No joking here. Personality profiling is one of the single best things you can do to build your audience profile. Edgar has covered some of the finer points of personality profiling in the past, but as GGM’s chief personality profiler, I figured I should give some more insight and squash a few misconceptions. First, let’s define “personality profile.” It’s more than just the...

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So your marketing sucks. What do you do now?

Posted by on Jul 3, 2012 in Audience Profiling, Blog, Traditional Marketing | 0 comments

So your marketing sucks. What do you do now?

When it comes to honing your marketing prowess, it can never hurt to think about your audience. Many marketing campaigns are fatally damaged because their audience isn’t properly considered. It’s not just idle speculation about who might want to investigate your product or how much they might be willing to pay for it. Rather, it’s a measured and careful attempt to define your audience and their salient interests. More importantly, define who you want your audience to be. Don’t just rely on conventional wisdom or the people that your competitors appear to be pursuing. Factor in what...

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Write Brained: How Generalizing Destroys your Copy

Posted by on Jun 22, 2012 in Audience Profiling, Blog, Copywriting, Write Brained | 2 comments

Write Brained: How Generalizing Destroys your Copy

The other day, I was reading through some various online sources about copywriting. Much of what I read is insanely useful (check out CopyBlogger, by the way. It’s awesome). Some of it, however, really astounds me with how absolutely inaccurate it is. I mean, sure, we’re all entitled to our opinions, but shouldn’t we at least make sure our opinions are a little realistic before we publicly display them online? Apparently not. Though there are many things written and published that I violently disagree with, the tidbit I ran across last week really took the cake for absolute mind-blowing...

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The Benefits to Personality Profiling

Posted by on Jun 22, 2012 in Audience Profiling, Blog, Copywriting, Marketing Systems | 0 comments

The Benefits to Personality Profiling

We’ve already gone through how vital it is to have an accurate audience profile, and I’ve touched on the topic once or twice (and will continue to address it as we move forward) in my weekly blog series, Write Brained. By now, hopefully you at least have an idea of audience profiling and how important it is to your business to keep an accurate one on hand. One really valuable way to understand your audience is to understand what kind of personality profile fits the kind of person you aim to target. This might seem somewhat baseless. How can I possibly know that everyone in my audience...

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Write Brained: Audience Profiling isn’t for Sissies

Posted by on Jun 8, 2012 in Audience Profiling, Blog, Write Brained | 3 comments

Write Brained: Audience Profiling isn’t for Sissies

As a copywriter, the actual “writing” portion of your job can actually be the easier portion. If you are writing marketing copy, it should be. Most of us are comfortable with our writing prowess. Most of us have studied it, whether through an established university or through our own thirst for knowledge. If we haven’t studied it, we’ve at least practiced it for long enough that we’re pretty confident in our skills. If writing excellent copy was only about the writing itself, we would have it made! But it’s not. Your writing isn’t nearly as important as who you are writing...

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