Audience Profiling

How to Define a Customer Profile

Posted by on Jun 1, 2012 in Audience Profiling, Blog | 2 comments

How to Define a Customer Profile

One of the biggest mistakes companies make is not understanding their target audience. Do I even need to point out how damaging this is? Shotgun marketing–marketing aimed at anyone and everyone ever who could possibly read your ad–doesn’t work. It feels stiff. It feels impersonal. It feels disruptive. And it is. No one wants to read a spammy ad that is aimed at the general human being. It doesn’t connect to them. Why should they care? Instead of shooting out advertisements to the general public, successful companies are defining a very specific customer base. This is their...

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