Capture

Genius or Insanity: Testing, 1, 2, 3!

Posted by on Sep 6, 2012 in Capture, Genius or Insanity? | 0 comments

Genius or Insanity: Testing, 1, 2, 3!

I get that every business owner is proud of their website. Afterall, it is the epicenter of your web presence, and you probably spent a decent chunk of change to develop it. However, no matter how perfect we think something is, we can almost always find a flaw. In the case of your website, there are a wide variety of variables that can influence how well it PERFORMS, which is, after all, the point of having a website in the first place. So, is testing and retesting all the parts of your website genius or is it time (and money) wasting insanity? Verdict: Testing the heck out of your website...

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Fewer Leads, More Sales! Building Quality Leads on the Internet

Posted by on Jul 23, 2012 in Blog, Capture, Marketing Systems | 0 comments

Fewer Leads, More Sales! Building Quality Leads on the Internet

Traditionally, the goal of advertising and marketing operated on the theory that the bigger the pipeline of leads coming in, the better. When internet marketing started, companies sought to continue operating on this theory and expected their numbers to explode since the internet allowed them to touch so many more people in a short amount of time. This is where pop-up ads and banners came from. It was an effort to get everyone who saw them to click through. This approach works, but it is relatively expensive. Not only do you have to saturate space with your message, but you also have to work...

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Get The Info, Get The Sale.

Posted by on Jul 12, 2012 in Blog, Capture, Marketing Systems | 0 comments

Get The Info, Get The Sale.

A long time ago I was a car salesman. Not a used car salesman, mind you. It was a college summer job (the sales manager wanted me to drop out of school so that I could sell full-time but that wasn’t going to happen). It paid fairly well for a college student. I had some natural talent for sales, connecting easily with people, but I was green and two challenges kept me from raking in money like I thought I would when I signed up: One, didn’t ask for the sale. This is so important I will cover it in depth in another article. For now, let’s just say that no one is going to give...

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How to Build a Landing Page

Posted by on Jun 27, 2012 in Blog, Capture, Marketing Systems | 0 comments

How to Build a Landing Page

The  landing page is a vital  component of just about every online marketing plan. You must be very careful and deliberate when you design one for yourself. It’s important to remember a landing page, first and foremost, is a converting and segmenting tool that allows you to sort your leads and  make the most effective use of what your site and marketing have produced. When used correctly, a landing page can help suss out the weak, uninterested prospects from those are actually interested and potentially ready to buy. You don’t have to waste time following up on looky-lous or...

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Marketing Automation: Cheaper than Employees

Posted by on Jun 18, 2012 in Blog, Capture, Marketing Systems | 0 comments

Marketing Automation: Cheaper than Employees

The key quality to an effective marketing plan is system consistency. A business owner can rely on the costs, the product, and the results. This level of consistency can only be done (affordably) when there is an automated aspect to the execution of the system. A well designed and well maintained computer program doesn’t miss work, doesn’t charge overtime, and will always put out what you instruct it to put out. More important, however, is that the message output by an automated system will always be the same. The wording will always be exactly the same (unless you change it) with the...

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5 Ways Business Owners Sabotage Their Capture Systems

Posted by on May 29, 2012 in Blog, Capture | 0 comments

5 Ways Business Owners Sabotage Their Capture Systems

Even companies with the best intentions make mistakes that could potentially ruin their entire campaign. Make sure to avoid these five big mistakes and give your system the shot it deserves at succeeding! They assume customers will buy their products on first sight It’s tempting to believe that because you’ve gone through the efforts to get a potential buyer to your website and done such a great job of presenting your product the customer can’t help but close the sale on the spot. If only it were that simple! The reality is the majority of customers do not buy over the internet...

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