PR

Getting Started with PR.

Posted by on Jun 29, 2012 in Blog, PR | 0 comments

Getting Started with PR.

Starting a public relations effort for your business may seem like an extremely complex and mysterious project, but while it does take a combination of timing, skill, and a good amount of luck (at least at first), a basic PR effort can be kicked off with a simple, three-step process. Find your angle: Before you can do anything else, you need to figure why you are different from all the other businesses that do what you do. Do you approach your service in a different way? Is your product the first of its kind? Did you discover the cure for cancer by accident while trying to make a better mouse...

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Why PR Should Matter for Your Business

Posted by on Jun 19, 2012 in Blog, PR | 0 comments

Why PR Should Matter for Your Business

While most businesses understand the need for advertising, many business owners don’t get why they need public relations as a part of their marketing plan. Despite what you may have seen on shows like “Sex and the City,” public relations is not all about cocktail parties and shoes (even if you’re doing PR for a shoe company). PR is about telling your business’s story to your audience, no matter what stage of the buying cycle they are in. Customers have a hard time connecting with products and services but an easier time connecting with stories. A seasoned PR professional...

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What is (Modern) PR?

Posted by on Jun 6, 2012 in Blog, PR | 0 comments

What is (Modern) PR?

Anyone can look in the dictionary and see that Public Relations is “The practice of managing the flow of information between an organization and its publics,” but what on earth does that actually mean? Before we can dive into modern PR, we first need to “define” the dictionary definition, because, quite frankly, it’s worthless. Traditionally, Public Relations professionals have managed the relationships between companies or organizations and the news media (which is how they accessed their desired “publics” aka audiences). PR pros would contact a news outlet either by...

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