SEO

The Importance of Links for SEO

Posted by on Aug 21, 2012 in Blog, SEO | 0 comments

The Importance of Links for SEO

The sad truth is, you used to be able to just build a website, put it out on the world wide web and watch the visitors come pouring in. Then along came Google with their “better” way to find all of the great (and not so great) websites available, and getting found got a bit more complicated. Now instead of simply writing a bit of content related to your topic, search engines analyze several hundred factors every time someone hits the search button. One of the most important things search engines take into consideration before they show your site to searchers is the number of links that...

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3 Things you Should be (and Probably Aren’t!) Testing on your Website

Posted by on Aug 16, 2012 in Blog, SEO | 0 comments

3 Things you Should be (and Probably Aren’t!) Testing on your Website

So there you have it: your fancy new website, designed by the best designer money can buy, with copy written by your crack marketing team. All you have to do now is launch it and wait for the customers to come, right? Wrong! Beyond all of the other marketing you need to be doing (constantly!) to drive people to your site, there are a few things you should be testing regularly to make sure that your website is truly the best it can be. Navigation I know, I know, you paid an awesome designer to create your cool new website and they should know how to set up the best navigation ever. Maybe they...

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Can We Get Some Good Website Content, Dangnabit?!?

Posted by on Jul 17, 2012 in Blog, SEO | 0 comments

Can We Get Some Good Website Content, Dangnabit?!?

Stand back folks, Edgar’s ranting today! Good content, on its face, seems straightforward enough. Make it interesting, make it effective, make it pretty, and move on. Some web designers (or business owners looking to save a buck and opting for the DIY option) seem to be confused and confounded by this simple list. Remember folks, content is king when it comes to placement on search engine results. Google and its ilk are constantly evaluating and reevaluating the relevance of your content to incoming searches. If your content does not match the tags you’ve chosen or the searches...

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Getting Started with SEO: Doing Keyword Research

Posted by on Jul 11, 2012 in Blog, SEO | 0 comments

Getting Started with SEO: Doing Keyword Research

Getting Started with SEO: Doing Keyword Research One of the most important, over-looked, and misunderstood parts of onsite search engine optimization is keyword research. Good keyword research coupled with a strong audience profile is the most effective way to understand the way your audience thinks, speaks, and searches. Before we dive into the correct way to do keyword research, it’s important to understand what keyword research is NOT. Doing keyword research is NOT a cure-all of your site’s SEO woes. Keyword research will NOT produce the magic words to rocket your business to the top...

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Content: Quality Versus Quantity

Posted by on Jul 9, 2012 in Blog, Copywriting, SEO | 0 comments

Content: Quality Versus Quantity

In the early days of the Internet, you could do a few minutes’ worth of keyword research, write a few pages of content, and be found by everybody and their mother (and sister and brother) who was using a search engine. Now with roughly 150,000 new websites being registered on a daily basis, being discovered takes a little bit more effort. The question remains, should you focus on simply producing more content to help get your site found or should you focus on building more quality content? Following the Panda and Penguin updates to Google’s search engine algorithm, the search giant...

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Onsite Versus Offsite SEO

Posted by on Jul 5, 2012 in Blog, SEO | 0 comments

Onsite Versus Offsite SEO

With search engines like Google and Bing looking at several hundred factors every time someone runs a search, optimizing your website for search engines can get confusing very quickly. Luckily, all these factors fit into one of two categories: onsite factors or offsite (things from around the web) factors. Onsite Factors: Search Engines take a look at a wide variety of things on your website, ranging from the physical words on each and every page to the description and file name of all the pictures you are using. Thankfully, you have full control over each of these factors, which makes...

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