Social Media

Four Things NOT to do on Social Media.

Posted by on Nov 6, 2012 in Blog, Social Media | 0 comments

Four Things NOT to do on Social Media.

Social media is one of the best marketing tools businesses can utilize–as long as they do it right. Here are four things you should avoid at all costs to make sure your audience doesn’t decide to block your updates. Do not just blast unsolicited offers to your followers. This concept worked for traditional advertisement, and it still has its time and place, but that place is not social media. This model was created for one-way marketing mediums, like postal mailings and newspapers. It is dated and inappropriate for social media, which makes two-way communication possible. People...

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So I have More Friends on Facebook. Now what?

Posted by on Sep 25, 2012 in Blog, Facebook, Social Media | 0 comments

So I have More Friends on Facebook. Now what?

You finally got around to setting up your Facebook profile and have been furiously adding anyone who gives you the chance. You’ve accumulated hundreds of friends, and some you’re not even sure where they came from. That’s great, but if you’ve only been adding people you’re missing half of the work. The other part you need to do is engage those people to whom you’ve become connected. You need to build a real connection with those people. A relationship. How, you ask? Well, always be sure to respond to any comments they might make about your posts. When you do this, be sure to use...

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GOI: Using LinkedIn to Build your Business

Posted by on Aug 30, 2012 in Blog, Genius or Insanity?, Linkedin, Social Media | 0 comments

GOI: Using LinkedIn to Build your Business

Business owners are beginning to understand the value of building their personal brand on social media sites. However, while the majority are focusing on popular sites like Facebook and Twitter, quite a few forget about LinkedIn and dismiss it as a tool for people looking for jobs. So the question remains, is actively using LinkedIn to build your business genius or insanity? Verdict: Genius! In my opinion, those of you who think LinkedIn is ONLY an “online resume” or just a fancier version of Monster have never actually explored the site, and if you have, you missed the big picture!...

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New Media Ads: Demographic Information.

Posted by on Aug 20, 2012 in Blog, Social Media, Web Ads | 0 comments

New Media Ads: Demographic Information.

While we have touched on the concepts related to advertising on the web in the past, we’ve never taken a look into the wide variety of advantages it offers over traditional advertising. One of the biggest advantages web advertising, specifically ads run on social media networks, offers is the number of ways you can target people based on the demographic data that many web users make publicly available via their social media profiles. Most Facebook (and other social media network) users think little to nothing about filling out the huge amount of information that is requested when you set up...

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Using social media for B2C Business.

Posted by on Aug 15, 2012 in Blog, Social Media | 0 comments

Using social media for B2C Business.

By now, you’ve all heard about social media, but quite a few businesses are still not utilizing is as part of their marketing mix. If you are, feel free to stop reading now. If you’re NOT, you are quite literally handicapping your business and should probably keep reading, because we are going to take a few minutes to answer some of the common questions and concerns we get from B2C business owners who haven’t jumped into social yet. See if any of these ring a bell! What’s the big deal with social media for B2C businesses? Well, in addition to being where your customers are already...

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Genius or Insanity: Social Media Content Plans

Posted by on Aug 2, 2012 in Blog, Genius or Insanity?, Social Media | 0 comments

Genius or Insanity: Social Media Content Plans

Okay, so on previous iterations of GOI we’ve talked about whether or not scheduling social media is a good idea, but what about planning out content ideas for social media in advance (much the same way you would write a content plan for a website or a blog)? Verdict: Social Media Content Plans Are Genius Yes, social media is about interaction and the spontaneity of the conversation, but it is extremely helpful to have a framework or guide to help tie all of your social media actions back into your overarching marketing goals. I’m not saying you should be planning out all of your social...

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