Traditional Marketing

Making Sales and Marketing Work As a Team

Posted by on Sep 10, 2012 in Blog, Traditional Marketing | 0 comments

Making Sales and Marketing Work As a Team

Consistency is the key to making sure these two sides of your business work together, like parts of a smooth machine. It is important to realize this and to instill in your staff that marketing does stop once a lead is captured and the sales side of the house steps into a transaction. If you can keep the same theme, message, and tone throughout the sales process, you ensure that you are creating a more professional, memorable, and positive experience. It is the creation of this buying experience that is the ultimate goal behind making a sale, and it is a gospel that must be preached...

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Internet Marketer’s Off-site Strategies – Part I

Posted by on Sep 5, 2012 in Blog, Traditional Marketing | 0 comments

Internet Marketer’s Off-site Strategies – Part I

Internet Marketer’s Off-site Strategies Part I It might surprise our readers to see what appears to be an internet marketing company touting the benefits of offline strategies for businesses, but please keep in mind that Greener Grass, while obviously focused on internet marketing, is about helping our clients succeed and finding the most effective methods to achieve that success. With the recent massive surge in online marketing, there has been a correspondingly dramatic decrease in direct mail marketing. Haven’t you noticed much less “junk mail” you’ve been getting via snail...

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7 Low or No Cost Things You Can Do To Get Leads

Posted by on Aug 31, 2012 in Blog, Traditional Marketing | 0 comments

7 Low or No Cost Things You Can Do To Get Leads

1. Ask for referrals more often, and ask for more referrals. You should be soliciting referrals at every point of the transaction, even when you are given a referral. Always ask if there is anyone else they know you can help. People who are thrilled with products and services love to give referrals, but it is not a priority for them like it is for you. Help them remember, and be sure to thank them and take great care of their friends and family. 2. Mine your existing client list for repeat business. It’s cheaper and easier to make a second sale to a previous customer than to acquire a new...

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3 Places you Should Never Cut Corners in your Marketing

Posted by on Aug 28, 2012 in Blog, Traditional Marketing | 0 comments

3 Places you Should Never Cut Corners in your Marketing

Ad Copy A small percentage change in the effectiveness of ad copy can mean big differences in a business’s bottom line. This means that small improvements in copy can make for fantastic improvements in profits, and small drops offs can be very financially detrimental. This is a place to spend money when funds are tight because it’s what will get business in the door. Saving money here is being penny smart but dollar dumb. Media The quality of the media in which you advertise is very important. More important, however, is the relevancy of where you are advertising. Don’t simply look for...

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Protecting Your Business – Multiple Marketing Channels

Posted by on Aug 27, 2012 in Blog, Traditional Marketing | 0 comments

Protecting Your Business – Multiple Marketing Channels

If you’ve ever even glanced at a financial products brochure or heard a pitch from an investment advisor, I’m sure you’ve heard that ever-present word: “diversification.” In investments, it refers to spreading out a bit, hedging risk and increasing stability of returns by not putting your eggs in one basket and investing in various vehicles exposed to different vagrancies of the different markets. Invest in domestic stock, bonds, international stock, some treasury bills, and a few precious metals and you’ve gone a long way towards making sure that every little hiccup in the market...

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Marketing Strategies: Long vs Short Game

Posted by on Aug 1, 2012 in Blog, Traditional Marketing | 0 comments

Marketing Strategies: Long vs Short Game

There is a fundamental duality to the basic stratagems of marketing: long term marketing versus short term marketing. It’s very difficult to build a business that does both of these well–they are almost mutually exclusive. That isn’t to say that one is always better than the other, although I’ll be clear that philosophically I am a proponent of the long term approach. Still, there have been a great multitude of business that have made their bones and quite a bit of money by perfecting their short game. So what does it mean to be long term or short term in the world of...

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