Web Ads

New Media Ads: Demographic Information.

Posted by on Aug 20, 2012 in Blog, Social Media, Web Ads | 0 comments

New Media Ads: Demographic Information.

While we have touched on the concepts related to advertising on the web in the past, we’ve never taken a look into the wide variety of advantages it offers over traditional advertising. One of the biggest advantages web advertising, specifically ads run on social media networks, offers is the number of ways you can target people based on the demographic data that many web users make publicly available via their social media profiles. Most Facebook (and other social media network) users think little to nothing about filling out the huge amount of information that is requested when you set up...

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Getting Started with Banner Ads

Posted by on Aug 14, 2012 in Blog, Web Ads | 0 comments

Getting Started with Banner Ads

Okay, so we kicked off this week by talking a little bit about how Google’s Adwords platform can help you work some marketing magic when it comes to advertising in search, but we left out one major component of advertising online. Banner ads! You’ve all seen banner ads and most of you probably know that they’re not as effective as they once were, and still more of you may hate seeing banner ads with a passion. The truth is… they are still one of the most effective ways you can advertise online, especially once you start using the tweaks and tips found here in this blog! What is a...

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Quick Tips for Google Adwords

Posted by on Aug 13, 2012 in Blog, Web Ads | 0 comments

Quick Tips for Google Adwords

One of the most complex and confusing topics related to web and inbound marketing is search advertising. The minds here at GGM put our heads together to create some quick tips for those of you looking to start advertising with Google’s Adwords platform. Quality Score: Every ad you see along the top and sides of your Google searches is assigned a Quality Score (QS) by Google. This QS is based on a variety of criteria, including how well the keywords you select the ad to appear for relate to the words in your advertisement (and on your landing page!) as well as your click-through rate (how...

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