Four Things NOT to do on Social Media.

Posted by on Nov 6, 2012 in Blog, Social Media | 0 comments

Four Things NOT to do on Social Media.

Social media is one of the best marketing tools businesses can utilize–as long as they do it right. Here are four things you should avoid at all costs to make sure your audience doesn’t decide to block your updates.

Do not just blast unsolicited offers to your followers.
This concept worked for traditional advertisement, and it still has its time and place, but that place is not social media. This model was created for one-way marketing mediums, like postal mailings and newspapers. It is dated and inappropriate for social media, which makes two-way communication possible. People use social media to–wait for it–socialize. They log on to Facebook, Google+, or Twitter to see what their friends are up to, share what they’re doing, catch up on popular news, gossip, and countless other things people do in groups. They are not there to be hawked at; they want to interact.

Do not forget to bring people from social media venues onto properties under your control.
This means you need to make sure whatever you are doing on social media is targeted to getting people to visit your website. There you can fully control what they experience, and you can collect their contact information so you can properly market directly to them without having to subject yourself to the vagrancies of your social media channels (who might not always be there).

Do not think that the number of fans, followers and/or likes means anything to your business.
It’s just a number and, sure, it is great to have people interested, but if you cannot monetize them then it’s just a waste of time. You need to have systems in place to convert people who come to your site (see above) to actual sales. This conversion cannot happen by luck or by circumstance. It needs to happen automatically and intentinally.

Do not fail to add value.
It’s easy to get caught up in promoting your message, talking endlessly about yourself and how great your products and services are. While it is very important to be a self-promoter, it is also important not to bore your friends and followers with selfish tirades in every post. Instead, try to forge a connection with your audience. Comment on their posts and pictures, ask questions, and get to know the people with whom you want to do business. Post or forward an article (that isn’t directly about you) that might interest your audience, or put up a witty quote that made you laugh. Don’t just pitch yourself every single time you’re online. Try to limit your pitches to every 3rd or 5th interaction and you’ll see that people will be more responsive than when you were just loudly parading yourself around

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